Collection: Jimmy’s Coups de Cœur

Jimmy launched this thrift store in 2023—not because he loves thrifting (spoiler: he doesn’t—except in his own shop), but because he saw the magic of giving clothes a second life. A true millennial entrepreneur, he's always juggling a thousand projects but still finds the time to curate the most unique, conversation-starting pieces—even though, ironically, he religiously sticks to his same dull jeans and t-shirts, without a hint of remorse.

Jimmy’s Second-Hand Coups de Cœur